Almost everyone knows that friends, fans, and followers are important in social media, and maintaining a transparent, two-way communication with those followers is fundamental to increasing your social equity and climbing the social pillars. A recent article by Social Media Examiner discusses the difference between simply engaging in social behavior and becoming a social business.…
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Make sure to upgrade your social media strategy to avoid a Twitter meltdown. Bnet.com recently published an article by Donna Fenn and Ryan Holmes, CEO of Hootsuite, in which they discussed the potential dangers of Twitter. Fenn points out that Twitter can be a free-for-all where things can quickly go bad, even for companies like…
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Recently, an article asked businesses two very important questions about better content marketing: “How would you rate your content marketing efforts?” and “How well are you incorporating SEO and Social Media?” They posed the first question because many businesses simply do not fully understand the concept of better content marketing. In an answer to this, Odden…
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As you may know, consumer relationship management (CRM) is a hot topic. What you may not be familiar with, however, it is evolving into social CRM. CRM has always been about keeping the customer happy and coming back for more, but technology advancements and the boom in social networking use are forcing CRM to evolve into a much different process – known as…
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Social media is a hot topic in online marketing. Many businesses are struggling to adopt this new channel, and there are 5 signs your business isn’t ready for social media. One of the reasons so many businesses are turning to social media is because they have heard the dreadful statement, “Your business won’t survive unless you…
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In baseball, a 5 tool player is one that excels at hitting for average, hitting for power, base running, throwing, and fielding. They are the total package; the best at the game. In today’s market, there are many people that consider themselves “experts” in the digital marketing field, but very few live up to that…
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When it comes to creating social media content, one rule precedes all others: “Know thy audience.” Whether it’s marketing, advertising, PR, or any other social content creation, your audience is the ultimate judge, so make sure you give them what they need. In social media, your content can mean the difference between getting “followed” and…
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Social media isn’t free. It takes a lot of time to run a successful social media marketing campaign, and that time takes resources away from other activities. This means that social media needs to be able to pull its own weight by passing the FRY test. Jesse Stanchak of Smart Blog on Social Media recently…
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Many resources exist that tell you what you need to do to make the most of your website. These articles stress the importance of adding social media to your site, starting a blog, and optimizing your site for search engines, but many leave out what you don’t need on your website. A recent article on…
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Social media is becoming increasingly popular among businesses as a way to get their messages out. Almost anyone can use social media because it does not require special programming or design skills, but there are social media errors businesses can make. This makes Facebook, Twitter, YouTube, blogs, and various other tools great opportunities for marketers. Unfortunately, many…
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In today’s busy online market, good branding is vital. Creating a logo that is clean, eye-catching, and compelling can mean the difference between good business and no business. After all, when it comes to online marketing, your logo is the face of your business. Choosing the right logo, however, can prove difficult. A recent article…
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Most small-businesses’ websites are works in progress – constantly being revised, improved, and updated. So invariably, something is always missing, such as the privacy policy. Some landing pages are so important that not having them could hurt your bottom line, cost you clients, and even turn away business. A few of the essential pages for…
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