It often causes controversy when a national brand makes logo changes. Consumers gravitate towards brands that they know and love, and a drastic update sometimes comes with negative feedback. Ahiza Garcia of CNN Money has put together a list of a few famous brands whose logo changes were not well received by fans. Verizon The…
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Since the Internet began in the 90’s, the evolution of website design and page layouts has been significant. These days, the evolution of website design has led to requiring a responsive, minimal design with quality content. As mobile usage continues to increase, every website must also be optimized for mobile devices. CNN Money recently compiled…
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Is wearable technology the next big thing? Will smart homes revolutionize the way we live? Nobody really knows. The fact is, some tech innovations that looked like they were going to be the next big thing never really caught on. David Goldman, writing for Innovation Nation by CNN Money, recaps seven of the most-hyped tech…
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Collecting personal data from consumers has long been a controversial topic. Whether or not to regulate big data is another one. Recently, we covered the article, “Big Data is Secretly Scoring You” in our blog that discussed the various types of personal data that is being secretly collected and sold to marketers. Consumer data profiles…
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News began circulating last month that the Federal Communications Commission (FCC) had proposed the creation of fast and slow lanes for internet service speeds (think internet highway). The addition of fast and slow lanes would require Amazon and Netflix to pay a premium to internet service providers like Comcast, Verizon, and Time Warner in order to provide faster internet service…
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Google’s Gmail is the web-mail leader with more than 500 million people using the free email service. Gmail recently celebrated its 10 year anniversary and has been under scrutiny for collecting personal data to display customized ads to users. According to the article, “Why GMail and Other eMail Services Aren’t Really Free” by Heather Kelly, “Gmail…
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Your credit score is a powerful tool that businesses use to measure your creditworthiness. However, big data could be ranking you on more than just your credit. Your credit score is based upon credit history and your ability to pay back debt and loans. Companies use credit scores to determine if you are financially responsible…
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Most eCommerce websites will encounter low conversion rates at some point. Anne Fisher provides helpful tips to boost online sales in her article, “Orange Buttons Boost Online Sales.” Anne discusses how small changes can significantly boost online sales. “For instance, changing the color of a button on our site increased sales by 20 percent. We also…
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