Good SEO content helps potential customers find you. Great content converts them to customers and builds lasting relationships. Last year, 58 percent of B2B marketers reported increased sales and revenue as a direct result of their content marketing efforts. Additionally, marketers who use AI for content creation see an average increase of 70% in ROI…
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Become more visible to potential leads and generate more traffic to your website by investing in a content marketing strategy for your business. Content marketing has the potential to transform brands, with lower costs and higher returns than traditional marketing methods. According to DemandMetric, 78 percent of CMO’s believe custom content is the furture of…
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Looking to increase new business leads? Create memorable and engaging content for your audience by adding infographic content marketing to your digital strategy. The average human attention span lasts about eight seconds, which means you’re most likely to either captivate or lose readers in the first paragraph of your marketing content. Even then, the readers…
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Upgrade your content marketing strategy with blogging best practices that increase readability and boost lead generation. Companies with blogs produce an average of 67 percent more leads monthly. Blogging is such a scalable and affordable approach, making it the one of the three primary content strategies for businesses, and marketers who prioritize blogging see 13…
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Staying current and running effective campaigns in a constantly changing environment demands a strategic focus on several marketing campaign essentials. Even the most sophisticated of marketing tools may fail to deliver without research and planning. Marketo Blog Contributor Dan Purvis reviews seven marketing campaign essentials that help you reach audiences in more meaningful, impactful ways:…
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By now, we’ve all heard that finding creative ways to use video is the next big thing and it’s important to include in your content marketing strategy. Wondering how to do so? Logan Nickleson shares some creative ways to use video in his article, “How to Maximize Your Content Marketing Results with Video.” Here are…
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Is your content full of trite clichés or marketing copy jargon? According to Dan Brotzel, Content Director at Sticky Content, good writing is key to good marketing copy and content. His article “19 words and phrases to weed out of your marketing copy” gives suggestions on what not to write – and what you should…
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Improve your content marketing strategy with better blogging by making sure your blog is in good shape. Stacey Roberts, author at ProBlogger, shares a few better blogging steps you can take to make 2017 your blog’s best year yet. Dream The first step is the brainstorming stage. Go to your local coffee shop, take a…
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