What does redefining strategy look like in the digital age? According to Justin Small, co-founder of the Future Strategy Club, strategy has stalled and “lost its ability to inspire change.” Econsultancy Deputy Editor Ben Davis explores the issue of redefining strategy in his article, “What the heck is strategy in the digital age?” The commercial…
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Website design is constantly changing, and this year you can expect to see more sophisticated trends than ever before like motion in web design. With new technological capabilities, designers have even more room for creativity. Ben Davis of Econsultancy explains how sleek motion in web design are setting a new standard in his article, “Five…
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Before the Internet and modern technology, brands were far more limited in how they could gain attention – television, news outlets, and radio platforms were the most common. Nowadays, it is essential to kickstart your digital strategy by understanding your audience. Bola Awoniyi, author at Econsultancy, explains how to harness the power of digital promotion…
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Fashion Week is known for its exclusivity, typically limited to people in the industry or those closely affiliated. Thanks to digital media, this is changing. Fashion is more accessible than ever before because of digital media. Nikki Gilliland, blogger at Econsultancy, explains how brands are bringing fashion week directly to consumers. “Shoppable” Shows In an…
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Social media is a hot topic in online marketing. Many businesses are struggling to adopt this new channel, and there are 5 signs your business isn’t ready for social media. One of the reasons so many businesses are turning to social media is because they have heard the dreadful statement, “Your business won’t survive unless you…
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