Build customer trust, generate leads, and increase conversions with the best email marketing practices for your digital strategy. According to HubSpot, email marketing earns an average return of $38 for every dollar invested with an ROI of 3800 percent. By adding best email marketing practices to your digital strategy, you can increase leads, engagement, and…
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Visualize your digital experience, increase lead conversions, and build brand loyalty with our customer journey mapping tips. From initial brand awareness and site browsing to final purchase, the customer journey includes the entire lifecycle of a customer. A customer journey map is a visual outline of the process a customer or lead goes through to…
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Are you creating new email marketing campaigns for your business? Before you start, make sure you’re adhering to the GDPR compliance checklist. On May 25th, the European Union’s General Data Protection Regulation (GDPR) went into effect, causing many companies to address how they handle and protect customer data. The GDPR enforces significant new requirements on…
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Are your brilliantly written emails falling on deaf ears? If you’ve seen too many emails go unopened, deleted or sent to the dreaded junk box, it’s time to try a different email subject line strategy. It may not be what you’re saying, but how you’re saying it. By adjusting the tone, length, timing, and customization…
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Inbound marketing is a new buzzword in the digital marketing industry. Unlike “outbound” digital marketing campaigns that attempt to persuade audiences with sales tactics, “inbound” campaigns focus on providing value to users. They are generally less expensive, offer more benefits, and generate higher returns in the long run. Jayson Demers, Founder and CEO of AudienceBloom,…
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In recent years, email marketing has been ignored, unnoticed, and declared uncool alongside the rise of social media. However, as emails are becoming a popular tool amongst marketers and is why email is on the rise in 2016. Brands are slowly returning to email marketing and they are finding that it has new capabilities, expansive…
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A recent survey by the Direct Marketing Association (DMA) reveals why email marketing has led more than half of small business marketers to plan on increasing their spending on emails based on the ROI of the channel. In a Mashable article, Eric Krattenstein explores why email marketing remains a key marketing channel for small businesses. Here…
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Many so-called “social media gurus” argue that “email is dead” and social media is the new, greatest conversation channel for eMarketing. Email marketers, however, argue that email is not dead, and in fact, works hand-in-hand with your social media strategy. But before either side declares victory, it is important that two areas of eMarketing be examined more…
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