Virtual reality is an emerging technology that is changing the way we engage with content through virtual reality marketing campaigns. No longer will we need to describe a product in an ad or show a two-dimensional commercial – VR provides fully immersive customer experiences. Because it’s relatively new, not many brands have been able to…
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The digital age has turned the traditional sales funnel, and the role of the Chief Marketing Officer, on its head. Marketing isn’t just about communication anymore – successful businesses need a digital strategy that combines technology, metrics, creativity, and promotion. They need someone who can effectively manage those efforts. Stephen White, EVP of Enterprise Technologies…
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Branding and content marketing are becoming more collaborative with user-generated content. Companies are now putting a higher emphasis on user-generated content because every customer can be a potential brand ambassador. Blogger Ryan Kh shares a few examples of brands that have successfully leveraged user-generated content. Burberry Burberry is still growing even after 160 years in…
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Jennifer Golbeck, a Computer Scientist at the University of Maryland and Director of the Human – Computer Interaction Lab, explores how the internet has changed how behavior patterns are monitored in her TED video “The Curly Fry Conundrum: Why Social Media ‘Likes’ Say More Than You Might Think.” Social media has enabled companies to collect…
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Pinterest has announced a new DIY pay per click social advertising option for retailers: Pinterest Ads. Pinterest Ads provides a huge opportunity for retailers to reach a rich social media network. Larry Kim, Founder & CTO of WordStream, explores the new option in his article, “Pinterest Self-Serve Ads Are Coming: Are You Ready?” Last September…
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Michael Bird, Social Media Examiner and Co-Founder of Social Garden, explores the trends of today’s online shopping behavior in his article, “Online Shopping Behavior: Data from Smart Phones and Social Media.” Recent data reveals the increasing influence smartphones and social media apps have on online shopping behavior. Smartphones have changed the relationship between customers and…
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Feeling a little down after looking through your Facebook feed this morning? It could be because of the emotional impact you are receiving from the negative vibes in the posts you read. Roger Segelken and Stacy Shackford report in their article, “News Feed: ‘Emotional Contagion’ Sweeps Facebook,” that people have an emotional impact from what…
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In the realm of social media, there are several things to consider such as followers and influencers. A follower is someone who “friends” or likes your brand, yet rarely does anything else, whereas an influencer is someone who actively takes part in discussions and reviews, thereby spreading your brand message. Generally, influencers are a very…
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With the growing popularity of social media, marketers and businesses are beginning to realize the marketing potential of Facebook and are extending social networks to their websites. A recent article on Social Media Examiner discusses a study on the marketing potential of Facebook. The study was conducted by conversion company SeeWhy and found that 35 percent…
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Social media is a major topic today, and Facebook is leading the pack of all social media avenues. An article on Social Media Examiner describes a recent study by market researcher Morpace. It reported that Facebook users are on the site 1 of every 3 minute they spend online and that 18-34 year olds are…
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While social media may be the center of attention in today’s online market, the real leader in generating traffic to websites is still the search engine using SEM optimization. Search Engine Marketing (SEM) is a complex topic that focuses on Search Engine Optimization (SEO), but also includes paid advertising and contextual advertisements. A recent article on Open…
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