Do you use UTM parameters to analyze social media click-throughs and other incoming links? Track digital marketing campaigns more precisely with this handy ID code. You may be missing some important information that can help you determine which online marketing campaigns are working and which ones are duds. UTM parameters (UTM = Urchin Tracking Modules)…
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Revamp your digital strategy with Generation Z marketing campaigns that engage young consumers, build brand loyalty, and grow your business. Generation Z is anyone born in 1997 or later. According to Business Insider, this age group is passing up Millennials as the largest living generation, representing 40 percent of global consumers. Gen Z’s growing population…
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Stay ahead of your competition with the top digital marketing trends 2021 that attract new customers and drive conversion rates. Digital marketing has changed at breakneck speeds over the last decade, and this rapid evolution doesn’t show any signs of slowing down. Marketers need to upgrade their strategies to keep up with competitors in today’s…
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While open graph meta tags (OG tags) may sound like an obscure techie gadget, they’re about to become your new best friend. Here’s how to avoid Facebook sharing issues with open graph meta tags. Until recently, social users had the option to dress up link previews with more captivating images, catchier titles, and colorful descriptions…
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Increase conversions to your site and generate leads with the best social media practices for your social media strategy. Social media consumption in the last year faced major upheaval amid company shake-ups and algorithm changes, causing 2018 best social media practices to shift dramatically. A recent study conducted by social media metrics company, Buzzsumo, revealed…
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For many small businesses, launching a social media strategy can feel like trying to capture the attention of a goldfish. Try these social media marketing tips to simply and focus your mission. With about 94 percent of small businesses using social media channels to market their products and services, competition is fierce. Designing and launching…
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Digital marketing strategy has evolved at dizzying speeds, and experts say some formerly effective strategies are now underperforming. Here’s a review of outdated digital marketing trends to replace this year. As marketers continue to adopt new technologies, a few under-performing, overused tactics are on the chopping block for the coming year. Hubspot Blog Contributor Jasz…
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Social media strategy has proven to be a staple in the digital marketing process. We use it to find information as well as research and interact with businesses. When creating a social media strategy for your business, it can be hard to know where to begin. Isabella Andersen breaks it down in her article, “4…
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Marketers everywhere are targeting millennials, but according to online marketer, web influencer, and entrepreneur Neil Patel, we’re overlooking a major market by not marketing to baby boomers. Marketing to millennials is usually high-energy and frenzied, involving Snapchat and viral video content. However, consumers born between 1946 and 1964 are a more patient (and wealthy) demographic.…
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Blaise Lucey, Director of Product & Content Marketing at Bitly, is a believer in “social media minimalism,” which he describes as “defying the hype and focusing on what really works for your brand.” So when it comes to social media, is less more? In an article for Marketing Land, he explains the answer to the…
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If you’ve launched a new business, putting your business on the map may be the key to attracting customers and generating revenue, especially if you have a brick-and-mortar store. 84% of consumers say they search for local businesses, and almost a third of mobile searches are related to location. Meanwhile, not only does Google have…
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Whether you’re starting a business or looking to grow your company, marketing strategy is key and there are several reasons why Facebook should be a part of it. Manish Dudharejia, co-founder of E2M and MoveoApps, recommends setting a budget and using one social media marketing channel at a time in order to determine your ROI…
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