Feeling a little down after looking through your Facebook feed this morning? It could be because of the emotional impact you are receiving from the negative vibes in the posts you read. Roger Segelken and Stacy Shackford report in their article, “News Feed: ‘Emotional Contagion’ Sweeps Facebook,” that people have an emotional impact from what…
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One of the best free marketing strategies you can use to promote your brand and products by having having your brand on Instagram. Over the past four years, Instagram has grown significantly as more companies have created accounts to engage new consumers. Eric Sornoso offers eight reasons why to have your brand on Instagram in his…
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Hashtags are an important tool to have when promoting your brand on social media. However, overusing Facebook hashtags can be just as harmful as it is helpful. Hashtags – you either love them or you hate them. Hashtags have become so popular that people include them in social media posts, text messaging and even verbal…
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More users are ditching their personal computers for tablets and mobile devices. As a result, companies are increasing budgets in the mobile ad market to target that niche audience. Most social media companies generate revenue solely through advertising. We have already seen ads popping up on Instagram, USA Today, and many other Smartphone apps. With users constantly checking…
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Logging into social media accounts has quickly become one of the most widely accepted addictions in our society, and social media users are suffering from FOMO because of it. We check our social media profiles from the minute we wake up until the moment we go to sleep. This syndrome now has a name –…
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When was the last time you checked your Facebook page? This morning? 10 minutes ago? Many people today don’t realize how much the evolution of social media has impacted their lives on a daily basis. The Evolution of Social Media In the late 1990’s, AOL kicked off the social media movement with their online messaging program…
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Keeping up with every ounce of news can be very time consuming. We realize that not everyone has the time to read the paper and keep up with the latest social media news. Here at Parallel Interactive, we are dedicated to keeping our readers up to date with the latest industry and social media news.…
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Social media… It’s the phrase of the decade. There’s Facebook, Twitter, Instagram, Pinterest, and LinkedIn just to name a few. These days it seems like everyone is pinning, tweeting, and posting to each other.
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The new year is officially here and it’s time get those marketing campaigns ramped up with social media trends for 2013. If you’re business still isn’t using social media, you might want to think again because social media is here to stay. Recently, Hootsuite CEO, Ryan Holmes complied a list of projected trends in social media for…
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With Instagram’s recent acquisition by Facebook, there have been some changes to the privacy policy that may including trying to sell your photos. Many users feared this acquisition would bring up the same issues with the privacy policy, as there have been with Facebook. Recently, Instagram made updates to the interface and privacy policy. The…
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Most everyone has heard the word Facebook, but what about Twitter? Other than recent celebrity feuds or millionaires’ feelings about poor customer service, Twitter isn’t making headlines like Facebook is. The large amount of newsworthy information about Facebook has begun to question Twitter’s popularity.
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Social media boosts talent acquisition and the hiring process. According to the article, “5 Ways Social Media Is Revolutionizing Talent Acquisition,” Sajjad Masud claims that in a recent study, “more than 60% of adults are connected to one or more social networks and of those, 23% of their online time is spent entirely on social networking…
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