The Internet has greatly evolved over the past 15 years. Years ago bulky websites and search engines were the norm, today the focus is on minimal and highly customizable interfaces. According to Phil Simon’s article, The Pinterest Effect, he explains how about a handful of websites have been highly influential on website design.
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Would you believe someone if they told you that your social media presence directly reflect your personality? Well, in China, researchers are gathering data to prove this theory. In the past, psychologists used questionnaires and a variety of tests to measure personality based on self-provided information. With nearly one billion people using social media, personalities…
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In undergraduate marketing courses, one of the most important concept students are taught are the 4 P’s, which include Product, Place, Price, and Promotion. These 4 P’s define a business’s marketing strategy when introducing a new product or service. With social media available, companies can cut costs substantially when it is used as a promotion.…
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Last week, Facebook acquired Instagram, a popular iPhone and Android photo editing app. According to Jenna Wortham’s article, Facebook Snaps Up Photo Service Instagram for $1B, Facebook originally reached out to Instagram CEO, Kevin Systrom about acquiring the company in early 2011, but Systrom wished to keep Instagram an independent company.
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Despite its hundreds of millions of users, finding Facebook fans for your business can be difficult. A recent article by Jay Baer discusses the problem many companies face: simply being ignored by their Facebook fans. A major contributor to this problem is that many people simply don’t know the purpose of Facebook. A new study…
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Amazon integrates Facebook into their online marketplace. Now, Amazon integrates Facebook into their online marketplace and allows users to do countless things with their social media profiles. For example, users can search and find recommendations for movies, music, and other products based on their very own Facebook profiles. They can also see upcoming birthdays, create Amazon…
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Online videos are becoming increasingly popular due to sites like Facebook and YouTube. Surprisingly, more than 2 billion videos are viewed on Facebook each month; and in 2010 alone, more than 700 billion YouTube videos were viewed. This increase in online video viewing demonstrates a shift in video viewing habits, proving that audiences are becoming…
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Not too long ago, when a person had a complaint against a business they would pick up the phone and dial a 1-800 number and speak to a company representative. Today, it is more common for these people to turn to social networks to voice their opinions and online criticism. Consequently, customer-service issues are being…
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Social media is a hot topic in online marketing. Many businesses are struggling to adopt this new channel, and there are 5 signs your business isn’t ready for social media. One of the reasons so many businesses are turning to social media is because they have heard the dreadful statement, “Your business won’t survive unless you…
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With the growing popularity of social media, marketers and businesses are beginning to realize the marketing potential of Facebook and are extending social networks to their websites. A recent article on Social Media Examiner discusses a study on the marketing potential of Facebook. The study was conducted by conversion company SeeWhy and found that 35 percent…
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Social media is a major topic today, and Facebook is leading the pack of all social media avenues. An article on Social Media Examiner describes a recent study by market researcher Morpace. It reported that Facebook users are on the site 1 of every 3 minute they spend online and that 18-34 year olds are…
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Social media is becoming increasingly popular among businesses as a way to get their messages out. Almost anyone can use social media because it does not require special programming or design skills, but there are social media errors businesses can make. This makes Facebook, Twitter, YouTube, blogs, and various other tools great opportunities for marketers. Unfortunately, many…
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