Do you use UTM parameters to analyze social media click-throughs and other incoming links? Track digital marketing campaigns more precisely with this handy ID code. You may be missing some important information that can help you determine which online marketing campaigns are working and which ones are duds. UTM parameters (UTM = Urchin Tracking Modules)…
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Visualize your digital experience, increase lead conversions, and build brand loyalty with our customer journey mapping tips. From initial brand awareness and site browsing to final purchase, the customer journey includes the entire lifecycle of a customer. A customer journey map is a visual outline of the process a customer or lead goes through to…
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Quick Response (QR) codes are two-dimensional barcodes that can be used as a shortcut to open a link, display text, or save a contact in your address book. But how do you create a Google QR code? Displaying QR codes on your marketing materials will help drive traffic to your website. To use a Google…
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