Bloggers are frequently compensated in exchange for paid links and positive reviews about companies and products. However, paying for embedded links to improve organic search ranking can is strictly forbidden by Google. If Google deems the payments to be inappropriate, your organic SEO ranking will suffer. Designed to manipulate organic search rankings, embedded paid links are…
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Quick Response (QR) codes are two-dimensional barcodes that can be used as a shortcut to open a link, display text, or save a contact in your address book. But how do you create a Google QR code? Displaying QR codes on your marketing materials will help drive traffic to your website. To use a Google…
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Have you ever shopped online for something and later saw that same item in an advertisement on your Facebook page? Congratulations, you are now a part of targeted advertising. But how do you opt out of online data tracking like this? Targeted advertising refers to ad placement served to online users based on online data…
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This past week, Google made one of the largest changes to its algorithm in company history, and many companies weren’t so happy about it. Nearly 12 percent of its search results were affected by this change, and the SEO community is in an uproar. A recent article on CNN explains that Google uses an algorithm…
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