Insights : lead generation

Top 5 Reasons We Love SharpSpring Marketing Automation Tools

With the widespread growth of marketing automation tools, Parallel Interactive’s range of client services has increased exponentially this year. We searched for a year to find a software partner to integrate these services into our clients’ marketing technology stacks. Then we found SharpSpring marketing automation tools. It’s like Robin Hood rode through our office and delivered…

Making a Smooth Landing Page

One of the best ways for a business to capture leads is with a smooth landing page. Done properly, a landing page can get a high number of website visitors to provide their contact information for future lead generation. Knowing how to create a smooth landing page, however, can prove difficult. A recent article on…