The evolution of SEO has happened rapidly in the last few years. SEO managers used to focus primarily on optimizing landing page elements, building links, and auditing websites.Today, they do all that and more. Columnist and SEO Specialist Winston Burton describes the evolution of SEO and how SEO roles have grown to play a much…
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When it comes to social media marketing, color reigns supreme. Over 92 percent of people say that visual stimulation is the #1 influencing factor affecting their purchase decision. Harmonious colors engage viewers and attract customers to your brand. Digital Marketing Consultant Wade Harman explains the importance of color psychology in social media marketing in his…
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Our everyday lives are so cluttered with messaging and branding that most of it simply gets tuned out. The key to successful marketing campaigns means looking beyond the facts and focusing on right brain connections. Claudine Bianchi, founder of Crescendo Content Marketing, explains why we should look beyond facts and figures and focus on making…
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Marketing, in a basic sense, is showing someone the value of your product or service. So how do you market anything to anyone? Accomplishing this task doesn’t always have to be complicated. In the article, “3 Steps to Market Anything to Anyone” by Mike Templeman of Forbes, he shares a few simple ways to better communicate…
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Our language is full of slang, shortcuts, colloquialisms, and other useless words that we’re all guilty of using every once in a while. The truth of the matter is that so many of our clichés and catchphrases prove to be impractical, sometimes even downright pointless. The marketing and public relations industries in particular are full…
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Pinterest has announced a new DIY pay per click social advertising option for retailers: Pinterest Ads. Pinterest Ads provides a huge opportunity for retailers to reach a rich social media network. Larry Kim, Founder & CTO of WordStream, explores the new option in his article, “Pinterest Self-Serve Ads Are Coming: Are You Ready?” Last September…
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Feeling a little down after looking through your Facebook feed this morning? It could be because of the emotional impact you are receiving from the negative vibes in the posts you read. Roger Segelken and Stacy Shackford report in their article, “News Feed: ‘Emotional Contagion’ Sweeps Facebook,” that people have an emotional impact from what…
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More businesses are racing to develop new web and social media programs. However, in their hurry, many are forgetting one important step: the need to measure their online success. Without adequate tracking, it is nearly impossible to determine what programs should be cut, continued, or optimized. A recent article in the San Diego Union Tribune…
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As more and more businesses join the online communities, a common question emerges. How can you guarantee social media success? Sadly, the answer is “you can’t.” As with any business venture, there is no magic bullet for success. There are, however, certain steps that can increase the chance for success. Recently, the San Diego Union…
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Recently, an article asked businesses two very important questions about better content marketing: “How would you rate your content marketing efforts?” and “How well are you incorporating SEO and Social Media?” They posed the first question because many businesses simply do not fully understand the concept of better content marketing. In an answer to this, Odden…
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Social media isn’t free. It takes a lot of time to run a successful social media marketing campaign, and that time takes resources away from other activities. This means that social media needs to be able to pull its own weight by passing the FRY test. Jesse Stanchak of Smart Blog on Social Media recently…
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