In the modern age of technology, we have access to digital marketing tools and software that streamline our work and make our new creative process easier. Despite these advancements, many creative processes are stuck in the past. A recent article by Hightail examines old practices that are becoming obsolete and how digital marketing agencies are…
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The evolution of SEO has happened rapidly in the last few years. SEO managers used to focus primarily on optimizing landing page elements, building links, and auditing websites.Today, they do all that and more. Columnist and SEO Specialist Winston Burton describes the evolution of SEO and how SEO roles have grown to play a much…
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The rise of social platforms has opened new doors for communication between brands and consumers. But what is proper social media etiquette? These new channels come with a completely new set of rules and customs for interaction. A recent article on SocialTimes titled, “Brands: Learn the Language to Get the Most Out of Social,” offers…
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Google’s broad range of online services collect a startling amount of personal data on all your current and past Google activity. The company recently launched a “My Activity” page, which gives users a detailed overview of their past Google activity. Stan Schroeder, Senior Editor at Mashable, reveals how you can look back on everything you’ve…
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At a small company, the product design process is very involved in order to create better design. It’s usually shared among the creators, team members, and executives. As a small business continues to grow, more staff and more projects translate to a greater disconnect between team members. Aarron Walter, VP of Design Education at InVision,…
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Startups need to be digital-savvy and adaptable in order to succeed in today’s industry with new apps like Periscope. Visual and video-driven storytelling methods can be an excellent opportunity for reaching newer and younger customers. Entrepreneur Scott Gerber asks industry experts to share strategies companies can use with the popular new video platform, Periscope. Gain…
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The digital marketing industry is constantly changing. Check out the latest digital marketing trends for 2016 so far. No matter how large or small your company, a solid digital marketing strategy is necessary in today’s business landscape. Oscar Waterworth, Writer and tech enthusiast, reveals some of the top digital marketing trends for 2016. Interactive Content Audience…
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Designing and choosing how to create a logo can be stressful for any business owner. When creating your brand’s new logo, it’s a good decision to weigh all your possibilities and put some extra time into your branding efforts. Scott Gerber, entrepreneur, author, and Founder of the Young Entrepreneur Council, shares advice from industry experts on…
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Every ambition starts with a vision, and laying out your vision on a road map will help you understand and achieve your long-term goals. Outline your business objectives and detail what steps you need to take in order to reach them. Share your plans with your team and ensure everyone is moving in the same…
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Everyone is talking about social media, but what really is social media? Sandrine Sahakians makes it easy with social media explained in metaphors. We all want to be a part of it, understand it, and look for tips and tricks to get better at it. But what is social media really like, and what is…
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Our everyday lives are so cluttered with messaging and branding that most of it simply gets tuned out. The key to successful marketing campaigns means looking beyond the facts and focusing on right brain connections. Claudine Bianchi, founder of Crescendo Content Marketing, explains why we should look beyond facts and figures and focus on making…
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Marketing, in a basic sense, is showing someone the value of your product or service. So how do you market anything to anyone? Accomplishing this task doesn’t always have to be complicated. In the article, “3 Steps to Market Anything to Anyone” by Mike Templeman of Forbes, he shares a few simple ways to better communicate…
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