Poppi is a radical new start-up that’s taking the airline travel industry by storm. The company, created by Teague Design Consultancy, imagines a new age of airline travel with exciting additions that provide solutions to the most common complaints in the aviation industry. They hope to disrupt the airline travel industry in the same way…
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Our language is full of slang, shortcuts, colloquialisms, and other useless words that we’re all guilty of using every once in a while. The truth of the matter is that so many of our clichés and catchphrases prove to be impractical, sometimes even downright pointless. The marketing and public relations industries in particular are full…
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Growing older comes with certain preconceived notions and benchmarks of success, often based on societal and cultural standards. As you approach ages 30, 40, and 50, it’s common to experience a certain degree uncertainty as you move onto another chapter in your life. In his article, “Turning 30, 40, and 50: The New Markers of…
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The US Open experience is an American tradition that goes back 134 years! Crowds of people flock to Queens, New York to watch tennis champions compete in the sold-out arena every summer. Throughout the years, the Open has consistently delivered the same spectacular experience. And this year, the US Open expands for tennis fans by…
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While marketers continue to struggle to figure out the Millennials, Generation Z (born after 1995) is growing up behind the scenes. So what are some facts about Generation Z marketers should know? Giselle Abramovich, Senior & Strategic Editor at CMO.com, has compiled a list of surprising facts about Generation Z. Here are a some of…
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In today’s digital age, your friends, interests, location, and purchase history can all be linked to your face and photo. Your personal information has become a gold mine for advertisers. CNN Technology Editor David Goldman explains how emerging technology may allow retailers and advertisers to identify you, track you, and market to you by scanning…
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A recent survey by the Direct Marketing Association (DMA) reveals why email marketing has led more than half of small business marketers to plan on increasing their spending on emails based on the ROI of the channel. In a Mashable article, Eric Krattenstein explores why email marketing remains a key marketing channel for small businesses. Here…
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‘What colors will work for my brand?’ is a common question all marketers hear when it’s time for a brand refresh, especially considering the psychology of color in marketing and branding. Gregory Ciotti, a marketing strategist and contributor to Mashable, explores the misconceptions around the psychology of color in marketing, the importance of colors in…
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The answer to the big question about cutting the cord: Millennials, millennials, and millennials. Fed up with the pricing and customer service of local cable companies, millennials are creating a significant shift in the market place towards alternative ways to view traditional-television content. In Lindsay Rothfeld’s recent article, “Why Millennials are Increasingly Cutting the Cord,”…
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Ad agencies in 2015 are heading back to the future. That’s where Tom Doctoroff, CEO of JWT Asia Pacific, hopes to see communications going this year. With marketers and ad agencies often being seen as either traditionalists or “cool digital kids,” Doctoroff argues for the timeless principles of brand building and the primacy of ideas…
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There is only one customer service trend to watch for this year, and that is your customer doing business with you. The beginning of a new year always brings with it lists of ways to improve or organize, with tips, techniques, and trends to watch. Forbes Contributing Writer Shep Hyken tells us that there is really…
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The future of Forbes magazine’s digital media is tied to their worldwide ambitions and global growth. Forbes, which was recently purchased by Asian investors, and has 35 foreign-language editions and 20 web sites, is definitely focused on global digital media. In Staff Writer Lewis DVorkin’s article, “Inside Forbes: The Role of Websites vs. Apps As…
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