Today’s new business owner can create an affordable, effective digital marketing strategy, previously only available to big budget advertisers. Forbes offers digital marketing advice for startups ready to build brand awareness. By using video, content, social media, and mobile advertising, you can help your business make a name for itself and rank higher in Google…
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Not every business can spend thousands on SEO strategy. But small business SEO can be just as effective as the big budget brands. Check out these 5 free small business SEO tips. Every business can benefit from search engine optimization (SEO) strategy to boost their search engine rankings. However, there are still a lot of…
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In 2018, SEO strategy has continued evolving to prevent the most relevant websites from getting lost in space. Are you landing at the top of search engine results pages with SEO strategy that outshines your competition? Keeping up with the constant changes in SEO strategy is challenging, but members of the Forbes Agency Council recently…
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If you’ve launched a new business, putting your business on the map may be the key to attracting customers and generating revenue, especially if you have a brick-and-mortar store. 84% of consumers say they search for local businesses, and almost a third of mobile searches are related to location. Meanwhile, not only does Google have…
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Most users don’t pay much attention to the Facebook search function. While may seem like an afterthought, it actually holds a land of opportunity. Andrew Hutchinson of Social Media Today reveals why Facebook search will be important to marketers in 2017. In 2015, Mark Zuckerberg announced that Facebook was indexing over 1.5 billion searches per…
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Google is experimenting with one of its biggest changes to date: a mobile first search index. This means that the engine will prioritize mobile content in its results. Reporter Karissa Bell expands on Google’s mobile first initiative in her Mashable article, “Google is Changing Search in a Big Way.” Google’s current search engine scans over…
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The evolution of SEO has happened rapidly in the last few years. SEO managers used to focus primarily on optimizing landing page elements, building links, and auditing websites.Today, they do all that and more. Columnist and SEO Specialist Winston Burton describes the evolution of SEO and how SEO roles have grown to play a much…
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Content marketing strategies are often shaped by current algorithms that Google, Yahoo, and Bing use to generate organic search results. But what does the future of search engine optimization look like? The continuous updates to the algorithms have caused search engine optimization (SEO) to evolve tremendously. In his article about the future of search engine…
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The rulebook for search engine optimization (SEO) is constantly changing. To ensure your business remains relevant in organic search engine results, it’s important to stay informed about the do’s and don’ts of SEO as well as the latest requirements of SEO for 2015. Over the past year, search engine giants like Google have altered their algorithms just…
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Digital agencies like ours are often asked which channels will bring the best SEO and link-building results. The answer is: your SEO content writing, content marketing, social media campaigns, video marketing, email promotions, and public relations. In a recent article for Search Engine Watch entitiled, “Power-Packed SEO: How To Make Your Content Work 10 Times…
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Helping search engines understand the meaning of a page is one of the most important tasks of marketers. Advanced SEO techniques make this easier. In Cyrus Shepard’s Moz Blog post titled, More than Keywords: 7 Concepts of Advanced On-Page SEO, he looks at a series of on-page advanced SEO techniques. Shepard credits evidence collected from several search marketers,…
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Google is becoming more strict with their Search Engine Optimization (SEO) rules. You can receive penalties like low page ranking for link spam and for having too many ads. A website audit is the best way to avoid unexpected penalties. An auditor will completely evaluate your website and provide a detailed report that includes recommendations…
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