Revamp your digital strategy with Generation Z marketing campaigns that engage young consumers, build brand loyalty, and grow your business. Generation Z is anyone born in 1997 or later. According to Business Insider, this age group is passing up Millennials as the largest living generation, representing 40 percent of global consumers. Gen Z’s growing population…
Read more
It may seem like Snapchat is the next big thing poised to take over social media, but businesses and marketers disagree as they continue to choose Instagram over Snapchat for their social media marketing efforts. Based on size alone, Snapchat’s user base of 150 million pales in comparison to Instagram’s whopping 400 million. John Boitnott…
Read more
Blaise Lucey, Director of Product & Content Marketing at Bitly, is a believer in “social media minimalism,” which he describes as “defying the hype and focusing on what really works for your brand.” So when it comes to social media, is less more? In an article for Marketing Land, he explains the answer to the…
Read more
According to Mashable CEO Pete Cashmore, the future belongs to video on both streaming and social platforms. Mashable has been making short-form shows with media partners, and producing shows is one of Mashable’s fastest-growing revenue lines. Cashmore spoke at the Digiday Publishing Summit, where he stressed the potential for premium mobile video content. Here are a…
Read more
We’re a month into 2017, but the digital marketing landscape is already changing rapidly with these social media predictions for 2017. A recent SocialTimes article on Adweek reached out to industry experts to get insights on what the year will bring. Top executives at social media advertising agency Adaptly shared their social media predictions for…
Read more
Digital marketing and social media are constantly evolving, and your advertising strategy should do the same. Try new things and don’t be afraid to embrace technology. Entrepreneur Scott Gerber has put together a list of proven digital advertising strategies in his Mashable article, “11 Digital Platforms and Tips to Improve Your Advertising Strategy.” Here are…
Read more
While marketers continue to struggle to figure out the Millennials, Generation Z (born after 1995) is growing up behind the scenes. So what are some facts about Generation Z marketers should know? Giselle Abramovich, Senior & Strategic Editor at CMO.com, has compiled a list of surprising facts about Generation Z. Here are a some of…
Read more
Internet users continue to have serious concerns about their online privacy, but new privacy changes ahead in 2014 could help put their minds at ease. The recent security breaches at Snapchat and Target continue to shine the spotlight on privacy concerns. State and Federal legislators are cracking down on online privacy regulations this year. Kate Kaye explores the three major privacy…
Read more
