Google AMP Stories are the latest story trend taking a swipe at competition on the digital scene. Here’s why you should add AMP Stories to your digital marketing strategy. Social media stories continue to grow in popularity, and Google isn’t one to miss an opportunity. What started with Snapchat stories have now spread to virtually…
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What social media trends should agencies expect in 2020? Check out these data-backed social media strategy predictions. In a digital age where tech revolutions happen as frequently as new iPhone releases, social media is the one medium constantly changing faster than the rest. Hootsuite blogger James Mulvey shares a list of data-backed social media strategy predictions…
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When it comes to creating successful search engine optimization (SEO) strategy for your website, Google isn’t the only algorithm game to master. Here’s why SEO strategy should include social media to diversify ranking options. Content marketing comes in all forms – written, images, video, and audio. The most effective execution of SEO strategy includes platforms…
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For many small businesses, launching a social media strategy can feel like trying to capture the attention of a goldfish. Try these social media marketing tips to simply and focus your mission. With about 94 percent of small businesses using social media channels to market their products and services, competition is fierce. Designing and launching…
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The past few years have seen advancements in digital marketing technology far beyond many expectations. The next steps, according to leading social media managers, are to refine, integrate, and regulate how we use these platforms. Social Media Today Contributor and Advanced Energy Global Leader for Social and Digital Media Stacey Sayer interviewed industry leaders on…
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Social media strategy has proven to be a staple in the digital marketing process. We use it to find information as well as research and interact with businesses. When creating a social media strategy for your business, it can be hard to know where to begin. Isabella Andersen breaks it down in her article, “4…
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It may seem like Snapchat is the next big thing poised to take over social media, but businesses and marketers disagree as they continue to choose Instagram over Snapchat for their social media marketing efforts. Based on size alone, Snapchat’s user base of 150 million pales in comparison to Instagram’s whopping 400 million. John Boitnott…
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Marketers everywhere are targeting millennials, but according to online marketer, web influencer, and entrepreneur Neil Patel, we’re overlooking a major market by not marketing to baby boomers. Marketing to millennials is usually high-energy and frenzied, involving Snapchat and viral video content. However, consumers born between 1946 and 1964 are a more patient (and wealthy) demographic.…
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Whether you’re starting a business or looking to grow your company, marketing strategy is key and there are several reasons why Facebook should be a part of it. Manish Dudharejia, co-founder of E2M and MoveoApps, recommends setting a budget and using one social media marketing channel at a time in order to determine your ROI…
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Many so-called “social media gurus” argue that “email is dead” and social media is the new, greatest conversation channel for eMarketing. Email marketers, however, argue that email is not dead, and in fact, works hand-in-hand with your social media strategy. But before either side declares victory, it is important that two areas of eMarketing be examined more…
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The power of social media is great for many things, such as connecting with friends and family, sharing interesting content with others, building relationships, and a host of other things. Of course, social media is also key to a business’s marketing efforts. In fact, one of the most important power of social media for businesses…
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