Klout Followers

Do You Have Klout Or Just a Lot of Followers?

If you’ve ever wondered how to track your influence in social media, the answer is not solely based on followers. In a recent article from the San Diego Union Tribune, Julie Wright discusses the importance of knowing who your social media influencers are and how to track them. Understanding that online influence can help attract more…

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Social Media in 2010

Social Media in 2010

So much has changed for social media in 2010. Not too long ago, social media sites such as Facebook and Twitter didn’t exist, blogs were nothing more than simple online journals, and digital marketing was still in its infancy. Today, however, the Internet leads the business front, especially with social media. A recent article in…

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Scanning Coronado

Scanning Coronado

Visitors to Coronado Island (San Diego, CA) will soon see new additions to popular points of interest with QR code scanning. According to a recent article in the San Diego Union Tribune, Coronado officials are testing the effectiveness of QR codes on tourists’ and residents’ interest in local landmarks. QR codes are used by anyone…

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Bridging the Gap

Bridging the Gap

Many company leaders are starting to encountering a problem with bridging the gap, which is becoming harder and harder to relate to younger generations. Company leaders who have been in the business for 20 years and younger generations just starting out are having a hard time understanding each other. The reason for this problem is…

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