Sometimes pictures simply say it better than 140 characters. With the new Twitter gallery, users have the opportunity to get a leg up in the short attention span theatre.
Now, followers can view a history of your photo sharing in a convenient snapshot – even photos that you’ve shared through third party apps such as yFrog, TwitPic, and Instagram, up to 100 images. To get the most out of the new Twitter gallery feature, think like a photo editor at a newspaper and capture viewers’ attention with creative, captivating shots worthy of retweets. A post by Lauren Fisher at Simply Zesty gives tips on how companies can use this feature to boost exposure for new products, events, and even give props to your most loyal followers. Here are a few highlights and one teensy pitfall we see in the offering:
Billboard Effect
While cruising down the Twitter stream, a captivating image can pull a casual follower into your company news in a snap. To spark a viral effect, use images that have curbside appeal beyond an old school catalog-style shot. Feature your new product or headliner in an action shot or quirky juxtaposition that followers simply can’t resist retweeting.
Visual Drum Roll
To get your audience revved up for an important event or product launch, use the Twitter chronological image gallery to tell a ‘making of’ story or stage the big reveal.
Supersized Shout Outs
Give a flat faced #followfriday roll call, a makeover with snap shots of your favorite followers or candid moments from a recent Tweetup. You’ll create loyal followers that return the favor by promoting you in their network of followers.
Tweet or Retweet?
So far there doesn’t seem to be a setting to separate original images you’ve tweeted and ones you’ve retweeted. They’re all just lumped together. So, only retweet images that you don’t mind being permanent fixtures in you gallery (that is, until you post 100 more images).
